Popular Finance episode is the latest in the long-running sordid saga of finance firms cheating customers. The most important lesson for investors: don’t put all your eggs in one basket.
Popular Finance, Fashion Gold, PMC, Yes AT1—the lure of higher returns, loose regulations trap gullible investors. Surprisingly, investors keep returning to such firms, ignoring repeated warnings.
In Kerala, firms that charge exorbitant rates from gullible but helpless borrowers are called ‘blade companies’ or ‘blade mafia’. It is fair to say Popular Finance, which duped gullible investors, was one such firm.
Popular Finance, headquartered in Pathanamthitta district, has been engaged in the business of gold loans since 1965 and has 284 branches spread across five states.
Bank accounts of Popular Finance's owners, Thomas Daniel and wife Prabha, have been frozen to prevent further transactions