In order to increase visibility, the company plans to expand its exclusive 'tyre centres' in the country.
We will bring you all the action from in and around the F1 paddock in Greater Noida, talk to the teams and drivers and discuss F1 tyres with Paul Hembrey of Pirelli.
Arnab Banerjee, ED, Ceat in an interview with CNBC-TV18 said that the company experienced a margin squeeze last year because of significant increase in raw material prices primarily, rubber.
Ferrari team boss Stefano Domenicali believes the switch to Pirelli tyres for 2011 could have a fundamental impact on the Formula One season.