Pavni Mittal

One of the themes that emerged at the 62nd International Festival of Creativity was of disruptive innovation of existing categories of creativity of technology and communication. It was also the topic at a panel discussion put together by MSLGroup. Here‘s what panelists had to say about what drives disruptive innovation.

Storyboard speaks to Twitter's Kevin Weil

Pavni Mittal of Storyboard speaks with Twitter's Kevin Weil. As SVP of Product he is fast churning out product at the micro-blogging site that is aimed at increasing both users as well as advertising dollars. He also spoke about the next big thing that is project lightening and how he plans to monetise it.

India bags Grand Prix for P&G's 'touch the pickle' campaign

BBDO India's 'Touch The Pickle' campaign for Procter & Gamble's feminine hygiene brand Whisper beat favourites including 'Like a Girl' to bag the Grand Prix in the glass category.

Storyboard: Farhan Akhtar talks about his tie-up with Ford

Watch Farhan Akhtar, Actor and Filmmaker in an interview with Pavni Mittal on CNBC-TV18's Storyboard Special, in which he spoke about his association with Ford.

Here's what makes YouTube star 'Superwoman' Lily Singh tick

Superwoman or Lily Singh is one of the most famous YouTube personalities known for her satirical sketches on everyday life. She has more than 5 million subscribers and has collaborated with brands and celebrities like Shah Rukh Khan and Madhuri Dixit.

Ktaka govt to overhaul state PDS in 2015-16 Budget

This week will see the Karnataka government unveil its Budget for year 2015-16 and one of the most keenly awaited announcements is an overhaul of the state's public distribution system, reports CNBC-TV18's Poornima Murli and Pavni Mittal.

Storyboard in conversation with Grey Group's Jim Heekin

CNBC-TV18 Pavni Mittal caught up with Grey's Chairman & CEO, Jim Heekin to understand what's driving creative change at Grey and how traditional agencies are competing with digital hot shops.

Sponsors shell out Rs 700 crore for Cricket World Cup 2015

Our men in blue will begin their endeavour to defend the cricket World Cup starting Sunday. However they have more than just the nation's aspirations riding on their shoulders. Sponsors have shelled out nearly Rs 700 crore for the tournament, and expect a big bang for their buck, reports CNBC-TV18's Pavni Mittal.

‘Acche din‘ ahead for the Indian media industry

A stable government, increased consumer spending and the hope for ‘acche din‘; these three factors will see advertisers opening their wallets wider in 2015. WPP's media buying arm GroupM says advertising expenditure or ad ex in 2015 will grow by 12.6 percent over last year

BJP's 2014 poll ad wins Effie effective campaign of the yr

The feat is perhaps itself testimony to what has been touted as one of the most effective political advertising campaigns in recent times. And the men behind it now stand proud having won accolades from industry as well - the grand Effie for the most effective ad campaign of last year.

Storyboard rewinds and takes a look at 2014

CNBC-TV18's Storyboard starts the year by taking a look at the biggest stories of 2014 – from the collapse of the Publicis-Omnicom Group deal to all that shaped the debate around audience measurement. Also catch 2014's biggest interviews.

Storyboard:Landor's Nick Foley on Global Trends in Branding

Brand Consultancy Landor has just released a report on what it sees as the large global trends in marketing and branding. Storyboard‘s Pavni Mittal caught up with the agency's President for South East Asia, Pacific and Japan, Nick Foley to understand which of these holds true for India.

Watch: Corporate brand campaign of Godrej

Last year Godrej launched 'ideas that make life brighter' with actor Aamir Khan playing a key role in a bid to enhance the brand's emotive appeal.

Storyboard: India's first online Diwali

According to ASSOCHAM, online sales are expected to touch Rs 10,000 crore mark growing by around 350 percent over last year. What are brick and mortal stores doing and how are they handling this challenge? Storyboard's Pavni Mittal discusses this with Infinity Retail‘s Ajit Joshi and Madhumita Dutta of Raymond.

MEC's Charles Courtier & Stephen Li talk shop

MEC's Global CEO, Charles Courtier and APAC CEO, Stephen Li were in India recently. Pavni Mittal of Storyboard caught up with them to understand India's growing importance for business, increasing investments in talent and how co-creation of content by media agencies is changing the nature of their business.

Tim Andree shares road ahead for Dentsu Aegis in India

Tim Andree shares the road ahead for Dentsu Aegis in India

Johnnie Walker bets big on India

The world's largest distiller is betting big on India! This week, Diageo opened the Johnnie Walker Travel House at Mumbai's T2 airport.

In conversation with PepsiCo India's D Shivakumar

Last year, the food and beverage giant Pepsico India, announced that it would be investing USD 5.5 billion over the next 6 years in India to ramp up operations. And in January, it roped in former head of Nokia India, D Shivakumar, as the Chairman and CEO of the India region.

GSK-CH relaunches Horlicks

Last week, GSK consumer healthcare re-launched it's flagship health drink Horlicks with a new logo, packaging and commercial. Pavni Mittal of Storyboard caught up with Jayant Singh to understand the changes made to the brand and how it would be marketed.

LIME IIM Indore: The watch maker's challenge

The case study from IIM Indore comes from Swiss luxury watch brand Frédérique Constant Geneve. The brand launched in India four years ago and competes with the likes of Rolex and Omega who have been present here for around 20 years.

Lessons in Marketing Excellence: IIM-Calcutta

In season 1 IIM-Calcutta qualified to the finals but lost the battle to NITIE and finally stood third. In season 2 the institute dropped down to the 11th place but regained some ground by coming 6th in season 3. Season 4 saw IIM-Calcutta fall to the 10th position in the leader board. Will season 5 prove different for them? Let's wait and watch.

Storyboard: Newslaundry's Madhu Trehan talks shop

If you like your political & media commentary cutting, irreverent & sharp, you would know about Newslaundry. This media watchdog website has created quite a buzz in the online community in the one and a half years it's been around with its brand of satire, interviews and general irreverence.

TAM now available in 3 softwares: Platinum, gold, silver

Industry bodies Indian Broadcasters Federation, Indian Society of Advertisers and the Advertising Agencies Association of India have come up with a solution that TAM data will now be available in 3 software pipelines - platinum, gold and silver.

India bags 32 awards at Cannes; best performance yet

At the International Festival of Creativity, popularly known as the Cannes Lions festival, awards for 12 of the 16 categories have been announced so far and the Indian Lion haul has already reached 32, making this year the country's best performance at Cannes.

TAM in turbulent phase; 3 channels unsubscribe service

Turbulent times for Television viewership Measurement agency (TAM) - yet again. This time it looks like the situation is snowballing into a major crisis. Last week, three broadcasters-Multi Screen Media, Times Television Network and NDTV unsubscribed to TAM's viewership data on alleged unfair trade practices.