Consumer Affairs Secretary Rohit Kumar Singh said the dark pattern has caught the attention of the government and consumer protection regulator amid a rise in online shopping and an increase in the number of internet users, which is expected to touch 900 million by 2025.
The market is expected to continue to grow in double-digits over the next few years as people switch to smartphones and gradually upgrade to 4G-enabled phones. "By 2017, we expect India to overtake USA to be the second largest smartphone market globally," it said in a statement.
Summer sale season will be restricted to 30 days from this year, said Govind Shrikhande, MD, Shoppers Stop.