While Nykaa's management said the firm’s top-of-mind recall is expected to give it an edge over rivals, the company is also aware that it needs to advertise and market more aggressively to retain its position
Nykaa Fashion is still a loss-making vertical. The company has posted a consolidated net profit of Rs 12.97 crore and revenue of Rs 1,874 crore for September 2024 quarter.
The company has said the volume of the sneaker segment in India is projected to reach 66 million pairs by 2028, citing an unnamed report.
A notable shift in the festive season, beginning in October this year compared to September in the previous year, is likely to impact Q2 FY24's growth to some extent.
The additional fee has been passed on to customers at a time when Nayar admitted that Nykaa Fashion was not performing as per internal expectations
Adwaita Nayar stated that her objective was to ensure that Nykaa Fashion was 'different from anything else that you could find.'
Although Nykaa is showing profitability, the business fundamentals look challenging as it faces competition in the BPC and fashion segments. A faster turnaround in the fashion segment and strategic initiatives may provide optimism to investors.
Digital marketing expenses remain high as more companies vie to build online businesses
The two multi-brand shopping platforms have partnered to offer customers access to a wider range of international fashion labels.
For ease of usage, GLOOT will offer online interactive services with an algorithm that will help consumers select the right product and the right size depending on body type.
While Nykaa started out as a multi-brand beauty products e-tailer, it forayed into fashion three years ago, with plans to further expand in categories such as wellness, tech accessories, mom and baby and jewelry. It has an inventory-led model for beauty and cosmetics, and a marketplace model for fashion.