Myntra is an Indian fashion e-commerce company. Headquartered in Karnataka’s Bengaluru, the company was founded in 2007 by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena. Amar Nagaram is the Chief Executive Officer (CEO) of the company. It was established to sell on-demand personalized gift items such as t-shirts, mugs, mouse pads, and other such items. But in just a few years, it transitioned into a full-fledged online shopping site for fashion and lifestyle products such as clothing, footwear and other fashion accessories, and moved away from personalisation. By 2012, the company offered products from 350 Indian and international brands to its platform, and this has only grown in number each passing year. In May 2014, Myntra was acquired by Flipkart in a deal valued at Rs 2,000 crore ($270 million). The purchase was influenced by two large common shareholders Tiger Global and Accel Partners. In the same year, Myntra's portfolio included about 1,50,000 products of over 1,000 brands, with a distribution area of around 9000 pincodes in India. In May 2015, Myntra announced shutting down its website and introducing a shopping app to further encourage customers’ shopping spree. A year later, the company acquired Jabong – an India-based fashion platform. In 2018, it became a part of Walmart group. More
The move grants access to different selections across thousands of brands, alongside GST-enabled benefits intended to streamline small and bulk business purchases for retailers and corporate buyers, the company said in a statement.
The surge in profitability came on the back of higher revenues and tighter cost controls, particularly in employee expenses.
Walmart is betting big on 15-minute fulfilment in India, even as rising infrastructure and discounting costs test the profitability of its international arm
This means a rise in jobs, even if temporary, in places outside the list of big cities, with staffing companies saying they are getting requests from cities like Coimbatore, Jaipur and Nagpur.
With Glamstream, Myntra aims to boost engagement by 15% and double revenue from its content commerce business in the first year.
With this expansion, M-Now now offers 90,000 products from over 600 brands across the country’s top three metros, powered by more than 40 dark stores, the company said.
The new roles will support logistics, customer service, and last-mile delivery operations to meet the expected surge in demand
To be sure, Myntra will not set up an office in Singapore and the products too will be shipped from India. The company expects shipments to reach in 4-7 days.
Myntra is expected to go live in Singapore in the coming weeks and will majorly focus on Indian ethnic wear, among other categories, during the initial period, a source told Moneycontrol.
Krishnananda is the second CPTO to depart from the Flipkart group in a span of about two months. On February 5, Moneycontrol had reported that Jeyandran Venugopal, CPTO at Flipkart, was leaving after an eight-year-long tenure.
Myntra Designs enforcement officer Sardar MS said that the fraud came to light during an audit. The Bengaluru Police said they suspect the involvement of a gang from Rajasthan.
Myntra looks on course to hold its performance in FY25. Earlier this year, Walmart said Myntra improved Flipkart’s business profile by being profitable on an EBITDA basis for two quarters
While the service, M-Now, is currently live in Bengaluru, it will expand to Mumbai, Delhi, Pune and others in the coming months. The company will also increase assortment to 1,00,000 from 10,000 currently over time.
With the move, Reliance Retail will compete with new-age companies like Tata’s CaratLane and other legacy brands. To be sure, the company already operates Reliance Jewels but that is targeted at the mass market.
Several senior employees at Flipkart Fashion, including VPs Padmakumar Pal and Rakesh Jallipally, along with senior directors Manish Sharma and Pallavi Saxena will now report to Pais, according to an internal email seen by Moneycontrol.
India's e-lifestyle market is estimated to be around $40-45 billion in size by 2028, up from $16-17 billion currently.
Flipkart Fashion and Myntra will retain their independent structure, even though they will be led by the same person.
Walmart also said that Myntra's robust performance is lifting Flipkart's profile as a business.
Krishnaswamy’s LinkedIn update revealed that he has been CEO of the fitness satrtup since October 2023. He’s an alumnus of IIT Madras and IIM Calcutta.
New Delhi, Mar 27 Fashion e-commerce platform Myntra said it has been on a strong growth trajectory since the second half of 2023 and has remained E..
The association allows Myntra Jabong Pvt. Ltd, Myntra's B2B wholesale entity, the right to distribute NEXT's range of products, while holistically scaling NEXT's omni-channel presence in India, a company statement said.
Nair will be responsible for strengthening Myntra’s existing international brands portfolio, while building strategic partnerships with leading global brands and will also be managing omni-channel strategy for brands, a company statement said.
Advertising and promotional expenses accounted for 32 percent of Myntra’s total expenses and were the second-largest component for the company
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