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  • Myntra clocks 8 million orders during its eight-day Big Fashion Festival, announces another sale starting Oct 16 Oct 12, 2021 04:54 PM IST

    Myntra clocks 8 million orders during its eight-day Big Fashion Festival, announces another sale starting Oct 16

    The company claims to have received orders from 5 million customers with 58% being women buyers. It; however, did not disclose the gross merchandise value (GMV) it reported during the sale.

  • Myntra expects 5.5 million customers to shop during upcoming Big Fashion Festival Sep 29, 2021 08:20 AM IST

    Myntra expects 5.5 million customers to shop during upcoming Big Fashion Festival

    "Myntra is expecting about 5.5 million unique customers during its upcoming Big Fashion Festival, with about 1.8X increase in traffic over the previous edition. This edition of the mega fashion event is expected to see a massive uptick in demand, at 4X over BAU and 1.6X over the last festive season, with about 40 per cent contribution coming from tier II-III markets," a statement said.

  • Myntra adds warehouse in Kolkata, expands overall storage capacity ahead of festive season Sep 27, 2021 05:41 PM IST

    Myntra adds warehouse in Kolkata, expands overall storage capacity ahead of festive season

    Myntra has added one FC, three mother hubs, 12 satellite hubs, and 171 distribution centres to enhance capacity significantly for higher storage volumes and optimise last-mile deliveries further, a statement said.

  • Myntra, Flipkart announce partnership with iconic British sports brand Slazenger Sep 08, 2021 06:29 PM IST

    Myntra, Flipkart announce partnership with iconic British sports brand Slazenger

    Under the partnership, Myntra and Flipkart will make Slazenger’s product range available on their platform, strengthening its presence in India.

  • Myntra partners with Better Cotton Initiative Sep 07, 2021 10:52 PM IST

    Myntra partners with Better Cotton Initiative

    Myntra plans to increase sourcing about 50 per cent of its cotton requirements from BCI in the next five to seven years.

  • Myntra partners London-based digital fashion brand Urbanic Aug 23, 2021 07:27 PM IST

    Myntra partners London-based digital fashion brand Urbanic

    The new collections -- including tops, denims, winter wear, lingerie, swimwear and accessories -- will be available on Myntra from September 1.

  • Flipkart, Myntra partner with Canopy to advance sustainability efforts, conserve forests Jul 22, 2021 12:45 PM IST

    Flipkart, Myntra partner with Canopy to advance sustainability efforts, conserve forests

    As signatories of Canopy's Pack4Good (packaging) and CanopyStyle (fashion) initiatives, the two Flipkart Group companies will shift towards sustainable sourcing of forest-derived products and pilot alternative next-generation solutions to transition away from forests for raw materials, a statement said.

  • Unlike the US where Amazon dominates, India is multi-platform market: Ananth Narayanan Jun 02, 2021 07:22 PM IST

    Unlike the US where Amazon dominates, India is multi-platform market: Ananth Narayanan

    I think having an owner mindset is quite critical for any start-up to be successful; you must treat yourself and think of yourself as a founder independent of equity ownership

  • Myntra to offer COVID-19 insurance with a coverage of up to Rs 3 lakh to its brand partners May 18, 2021 04:04 PM IST

    Myntra to offer COVID-19 insurance with a coverage of up to Rs 3 lakh to its brand partners

    The company will also be reimbursing the COVID-19 vaccination costs of its partners and two of their family members.

  • Vaani Kapoor becomes Mango's first brand ambassador for India Mar 19, 2021 05:24 PM IST

    Vaani Kapoor becomes Mango's first brand ambassador for India

    Flipkart-owned Myntra and Mango will launch their first campaign with a 48-second film across digital and social media starring Kapoor to highlight the brand’s new spring-summer collection.

  • Chennai Super Kings onboards Myntra as its official fashion partner ahead of IPL14 Mar 08, 2021 07:50 PM IST

    Chennai Super Kings onboards Myntra as its official fashion partner ahead of IPL14

    This will be the second year of Myntra's association with CSK. But this time, the online fashion platform has got a more prominent place on the CSK jersey.

  • Myntra to revise its logo following a police complaint calling it 'offensive' towards women Jan 30, 2021 06:11 PM IST

    Myntra to revise its logo following a police complaint calling it 'offensive' towards women

    Naaz Patel of NGO Avesta Foundation in December 2020, filed a complaint demanding a change in the logo of Myntra and appropriate action against the fashion e-retailer.

  • As temperature plummets, sale of winter wear picks up on online platforms Oct 28, 2020 07:09 PM IST

    As temperature plummets, sale of winter wear picks up on online platforms

    In addition to the increase in demand due to falling temperature, there is expectation that the ongoing festival season will increase the winter wear sales

  • Amazon, Flipkart, Myntra all set to roll out festive season sales; to focus on fashion Oct 05, 2020 02:30 PM IST

    Amazon, Flipkart, Myntra all set to roll out festive season sales; to focus on fashion

    Flipkart’s Big Billion Days and Myntra’s Big Fashion Festival start on October 16; Amazon is expected to reveal the dates for its Great Indian Festival sale soon

  • Myntra eyes 3 million shoppers, expects tier-II, III markets to contribute over 40% of EORS sales Jun 15, 2020 04:12 PM IST

    Myntra eyes 3 million shoppers, expects tier-II, III markets to contribute over 40% of EORS sales

    The 12th edition of Myntra's EORS is scheduled to be held from June 19-22 with participation from more than 3,000 brands.

  • Myntra appoints Raghu Krishnananda as chief technology officer Feb 14, 2020 08:13 PM IST

    Myntra appoints Raghu Krishnananda as chief technology officer

    In his previous role as the head of Service Platforms at Samsung Research Institute in Bengaluru, Krishnananda drove the design and development of personalisation and monetisation platforms

  • Flipkart shutters Jabong, bats for Myntra: Report Feb 05, 2020 10:45 AM IST

    Flipkart shutters Jabong, bats for Myntra: Report

    Jabong saw close to 13 percent drop in app downloads in December 2019

  • Myntra bets on video content for enhancing customer engagement Sep 10, 2019 09:14 PM IST

    Myntra bets on video content for enhancing customer engagement

    The Flipkart Group company said it has already started working with influencers and designers to create videos to help customers stay updated on the latest trends in fashion.

  • Ex-Myntra chief Ananth Narayanan appointed Medlife CEO Aug 05, 2019 04:07 PM IST

    Ex-Myntra chief Ananth Narayanan appointed Medlife CEO

    This announcement comes on the heel of Medlife announcing the acquisition of Myra Medicines, an express pharmacy delivery service

  • Jabong's days may be numbered as Flipkart shifts focus to Myntra Jul 12, 2019 10:59 AM IST

    Jabong's days may be numbered as Flipkart shifts focus to Myntra

    This could be the first step towards a possible shutdown of Jabong as an independent brand.

  • Myntra to set up 30 experience centres Jun 19, 2019 07:35 PM IST

    Myntra to set up 30 experience centres

    Started as a pilot a few months ago in Bengaluru, the Flipkart-owned company has now set up five of these experience centres in Delhi-NCR, Bengaluru and Hyderabad ahead of its End of Reason Sale (EORS) later this month.

  • Myntra offers additional discounts to customers opting for 'no return' policy Apr 25, 2019 03:53 PM IST

    Myntra offers additional discounts to customers opting for 'no return' policy

    The measure will help Myntra save money on the reverse logistics.

  • Ananth Narayanan steps down as CEO of Myntra-Jabong, Amar Nagaram to succeed him Jan 14, 2019 05:33 PM IST

    Ananth Narayanan steps down as CEO of Myntra-Jabong, Amar Nagaram to succeed him

    Nagaram, who recently moved to Myntra from Flipkart, has been with the Group for around seven years.

  • Myntra narrows consolidated losses to Rs 178.7 cr for 2017-18 Jan 08, 2019 10:48 PM IST

    Myntra narrows consolidated losses to Rs 178.7 cr for 2017-18

    It attributed the growth to the company's strategic initiative of hiving off its B2B business and focusing on its marketplace operations.

  • Myntra Logistics to become unit under Flipkart's delivery arm Ekart, more lay-offs in the pipeline Dec 11, 2018 08:50 AM IST

    Myntra Logistics to become unit under Flipkart's delivery arm Ekart, more lay-offs in the pipeline

    This comes less than a month after the company laid off around 250 employees of its fashion brand Jabong and called for a "closer integration" of Myntra and Jabong

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