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    • Watch: Exclusive preview of Mumbai Mirror's latest TVC

      This week on Noticeboard, Storyboard is putting up the latest TVC from Mumbai Mirror. The ad retains the tag line I am Mumbai and even the spirit of it's last commercial which bagged a gold for Film Craft at the Cannes Lions 2 years ago. Here's an exclusive preview of that.

    • Exclusive look at Mumbai Mirror's new commercial

      Storyboard visits the sets of the new commercial shoot for Mumbai Mirror. We met TapRoot India's Agnello Dias and Cannes award winning director Abhinay Deo to understand what the brand is trying to achieve with the new commercial.

    • Sachin Tendulkar will be asked to quit after 200th Test

      Tendulkar will make his 200th appearance in Test cricket in the coming series against West Indies at home, with either Mumbai or Kolkata to host his record Test, but the master batsman has maintained that he has no intentions of quitting yet.

    • Why do advertisers cheat on their agency partners?

      Great brands are built on long term relationships based on mutual trust, or so they have always said. But that conventional wisdom is being turned on its head these days.

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