Oreo, introduced by the Cadbury maker in 2011, was positioned in the premium biscuits category but launched with an aggressive entry price of Rs 10 a pack, making it accessible to most Indian households.
Hershey Trust Co., which has roughly 80% of the voting power at the company, turned down the bid as too low, said the people, who declined to be identified
Mondelez, formerly called Kraft, is one of the world's largest producers of chocolate, biscuits and coffee, with revenue of $36 billion last year
A page called r/shrinkflation on Reddit featured Oreo fans’ woes. A user shared a video of the cookie sandwich and split one in half showing a thin layer of cream. "Oreos have way less cream now?" they questioned.
Mondelez, the global snacks group, is rolling out bite-sized squares of chocolate that cost just 10 cents and single portions of candy across parts of western Europe, as manufacturers downsize for cash-strapped consumers using techniques that are more usually found in emerging markets.