Marketer

Marketers and agency professionals are increasingly using online avenues and channels to master marketing and to upskill. This is slowly changing the value placed on marketing knowledge and degrees obtained in traditional ways.

LIME Season 7 goes to IIM Calcutta

Lessons in Marketing Excellence goes to city of joy, Kolkata to find out who the best marketer is from the Eastern outpost.

LIME7: Here's MobiKwik's chellenge for IIM Kozikode

We are in God‘s own country looking for the best marketer in this part of the world. IIM Kozikode, the fifth of the IIMs to be instituted in 1996 has a lot of laurels attached to its name.

Marketer's new trend, advertising with entertainment

The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.