The new digital platform will offer customers an enhanced buying experience that combines speed and convenience of e-commerce transactions with the trust and reliability associated with the Mahindra group.
According to V Parthsarthy, Group CFO & Chairman of Mahindra e-marketplace, M2ALL is a group wide portal for customers across the world. It will have all the products and services that Mahindra offers and also have complementary products and services, he said.