Delightful Gourmet Pvt., which operates Licious, is opening more brick-and-mortar stores, speeding up deliveries to take on quick commerce rivals
Licious said the company’s focus has shifted to owned channels, as a result of which revenue was dragged down from modern trade and local stores.
As part of the acquisition, Licious will have an additional 22 physical stores which will give it an edge over industry peers like Zepto, Tata BigBasket and help it compete closely with legacy players like Venkys, Nandus and others.
Relish’s monthly sales were in the Rs 12-15 crore range from April to September which translates to an annualised revenue run rate (ARR) of Rs 144-180 crore, in contrast to Zepto’s recent comments on the vertical being a Rs 500 crore business, per internal documents accessed by Moneycontrol.
Founders of top new age brands at the Moneycontrol Startup Conclave noted that while online presence is crucial for discovery and initial engagement, the physical experience is essential for building trust and scaling in certain categories.
For its next phase of growth, Licious will focus on the ready-to-eat category and open more offline stores. It plans to open 40 stores by the end of the current fiscal.
Started less than six months back, Relish is already clocking Rs 150 crore in annual recurring revenue. The brand can be a Rs 1,000-crore business in 18-24 months, according to the company.
The development comes months after Moneycontrol reported that the Bengaluru-based unicorn had seen its revenues stagnate while its monthly cash burn remained unchanged.
To be sure, most of Licious’ costs were either higher or were largely unchanged on a year-on-year (YoY) basis.
While Licious’ monthly cash burn dropped in some months, it has also seen a spike in the other, remaining largely in the Rs 22-26 crore range so far in FY24.
The fund, which was raised in two-and-a-half months despite weak market sentiments, was oversubscribed to the extent of $250 mn. The management however, decided to stick to the intended size
India’s plant-based meat sector is expected to grow to $400 million over the next two years and there are more than 200 such meat, dairy, egg and ingredient startups in the country, Plant Based Foods Industry Association has said
Online meat seller Licious faced a storm of resistance from VCs, or 'vegetarian capitalists,’ as the founders called them. Licious co-founder Abhay Hanjura says that meat continues to be carried surreptitiously in black plastic bags, like sanitary pads, condoms, and alcohol, even though a majority of Indians consume meat.
The firm faced a storm of resistance from VCs, or 'vegetarian capitalists,’ as the founders called them. Licious co-founder Abhay Hanjura says that meat continues to be carried surreptitiously in black plastic bags, like sanitary pads, condoms, and alcohol, even though a majority of Indians consume meat.
Over the years, consumers have mostly relied on local butcher shops for meat and fish. But, in recent years, with online meat players entering the space, millions of consumers have started ordering online. Licious has been a key changemaker for this behavioural shift. In this video, we will take you behind the scenes of how the package is finally delivered after you place the order online..
This category became popular during the pandemic as people were working from home and did not have time to cook. It currently contributes 15-17% of Licious’ revenue and this is expected to increase.
Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.
Arpita Ganesh founded Pawfectly Made in 2020 who had earlier founded online lingerie brand Buttercaps which was acquired by Amazon.
Simeran Bhasin, VP - brands and new ventures, explains why Licious is a “lifestyle brand” and how hyper regionalisation will play a huge role in the company’s growth.
Currently, over 1,000 Licious employees own ESOPs and all new employees who receive ESOPs will be added to the pool, said the company.
Licious and CoinSwitch became the 29th and 30th unicorns in 2021. Totally, the top fundraises in the week amounted to close to half a billion dollars.
Founded in 2015, Licious delivers fresh meat and seafood, apart from ready-to-cook and ready-to-eat products, categories in which it has been witnessing huge traction of late.
Licious is the 29th unicorn to emerge out of India this year amid an unprecedented funding boom.
Last month, the tech-enabled platform had raised $192 million from a clutch of investors, including Temasek.
With this round of fundraising, some early-stage angel investors have exited, while Mayfield and Nichirei Corp have exited partially, officials said. They added that rhe fund raise involves both primary issuance and also secondary sale.