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The meat category suffers due to India's cultural hypocrisy: Licious Co-founder Abhay Hanruja

Online meat seller Licious faced a storm of resistance from VCs, or 'vegetarian capitalists,’ as the founders called them. Licious co-founder Abhay Hanjura says that meat continues to be carried surreptitiously in black plastic bags, like sanitary pads, condoms, and alcohol, even though a majority of Indians consume meat.

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