Lessons In Marketing Excellence

Watch part five of the semi-finals of LIME – Season 8 where winners of the campus round across India's top B-schools compete with each other. Three teams will make it to the grand finale.

LIME8: Watch Semi Final Round

Watch one of the semi final rounds of Lessons in Marketing Excellence (LIME) season 8. Fifteen teams have been short-listed from India's top business schools and only three of these teams will make it to the next round i.e. the Grand Finale.

LIME8: Find out who wins wild card round

Watch special wild card round of Lessons In Marketing Excellence (LIME) season 8 where nine teams from B-schools across India get an opportunity to participate in this challenge. Out of these nine teams, three teams will qualify for the national level semi-finals.

LIME: Hitting IIM Bengaluru

Philip Kotler once said, ‘The art of marketing is the art of brand building. If you are not a brand, you are commodity.‘ Now this is as true as it can get and built on this belief is Lessons in Marketing Excellence, a platform that handpicks the best future marketeers in the making. We now hit our fourth stop, IIM Bengaluru.

LIME8: The Curtain Raiser!

In this eighth year, Lessons In Marketing Excellence (LIME) is back with exciting real life case studies, gruelling marketing challenges and exceptional theme and a brilliant set of contestants.

LIME Season 7: Meet the winners

In this episode of Lessons in Marketing Excellence (LIME), meet the winners of LIME Season 7 and watch their journey towards wining India‘s biggest marketing competition.

Watch: Grand Finale of LIME season 7

The Grand Finale of Lessons In Marketing Excellence is in its seventh season now. This interB-school marketing and business competition has given students, from India's premier B-Schools, an opportunity to stretch their imagination and define their future.

Watch: LIME semifinal 5 for HUL's PureIt

The Lessons In Marketing Excellence Season 7 competition has reached its penultimate stage, the semifinal round. The case study for the semifinal round comes from Hindustan Unilever‘s PureIt, the world‘s largest selling water purifier. Watch semifinal round 5 for HUL's PureIt.

LIME Semifinal: Teams face challenge by HUL's PureIt

After traversing through the country and picking out India‘s brightest marketers, the Lessons In Marketing Excellence Season 7 competition has reached its penultimate stage, the semifinal round. The case study for the semifinal round comes from Hindustan Unilever‘s PureIt, the world‘s largest selling water purifier.

LIME: Wildcard Round!

Lessons In Marketing Excellence comes to you from Hindustan Unilever Ltd's (HUL) head office from Mumbai. This round is introduced especially to give students, from all over India, an equal opportunity to partake in this competition.

Watch last campus round of LIME Season 7

After a long drawn battle and an extensive travel around the country picking the finest marketers from the top B schools on offer, it is time for the last campus round of the season from the Mumbai studios of CNBC-TV18.

LIME visits NITIE with a challenge from Stayzilla

In this episode of Lessons in Marketing Excellence Season 7 visits National Institute of Industrial Engineering in Mumbai properly known as NITIE. The case study for NITIE comes from Stayzilla, one of India‘s leading online marketplaces for alternate accommodations spanning the country.

LIME goes to ISB Hyderabad

Lessons In Marketing Excellence brigade goes to Indian School of Business (ISB) in Hyderabad.

LIME goes to IIM-Indore

Lessons In Marketing Excellence bandwagon has taken a stop in the intriguing city Indore. LIME goes to IIM-Indore.

LIME brigade goes to the glorious city of Lucknow

Lessons In Marketing Excellence Season 7 goes to the Indian Institute of Management (IIM) Lucknow. Find out who wins the case study challenge by Quikr on LIME Season 7.

LIME Season 7 goes to IIM Calcutta

Lessons in Marketing Excellence goes to city of joy, Kolkata to find out who the best marketer is from the Eastern outpost.

LIME 7: Lenskart challenge for IIM-B

Six successful years of partnership to bring to the spotlight the finest marketers of the country, the LIME bandwagon is all set to embark on its seventh season of adventure.

LIME Season 7: Curtain Raiser

After six successful years of partnership, the Hindustan Unilever Group and CNBC-TV18 are back with the biggest and most exciting marketing competition on campuses across India. The competition aims to put the spotlight on the young marketers of the country and provide them with an opportunity to solve real life marketing challenges for companies.

Here's Lipton's challenge for LIME Season 6 wild card teams

This episode of Lessons in Marketing Excellence Season 6 is a special one as it is the wild card round. After several rounds of deliberation at Hindustan Unilever (HUL) nine teams were selected for the wild card round.

IIM-A faces the LIME challenge

Watch IIM-A facing the Happily Unmarried‘s challenge at LIME.

Watch 6th edition of LIME IIM Bangalore campus round

The case study to IIM Bangalore is given by Big Basket.com and the jury members for this episode of Lessons in Marketing Excellence - Season 6 are Anant Rangaswami of CNBC-TV18, Vipul Parekh, Co-Founder, Big Basket.com and Badri Narayanan, General Manager-Water, HUL.

LIME takes a pit stop in the city of Nawabs and the Kebabs

We are today at the city of the Nawabs and the Kebabs. A city who is changing landscapes, has seen many faces and rulers walk it‘s path, a city that is famous for it‘s ‘pehle aap‘ culture. The LIME caravan today pit stops at Lucknow.

LIME: NITIE faces Polaris' case study challenge

The Case Study Challenge given by Polaris Financial Technology for NITIE at Lessons in Marketing Excellence - Season 6 was to prove their capabilities as an off roader and to show their characteristics and persona to face harsh challenges.

Watch Lessons in Marketing Excellence Season 6

The case study for FMS Delhi at Lessons in Marketing Excellence comes from a budding venture from the healthcare sector, mydentist, India‘s largest chain of dental clinics.

Here is a curtain raiser of Lime Season 6

After five successful years LIME is back again with a new theme, new partnering companies and a whole new look this year. in today‘s episode we are going to take you through what has been done so far and what to expect from season six of Lessons in Marketing Excellence.