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Southern India leads post-Covid FMCG sales surge, Kantar report reveals

The data, focusing on Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana, indicated a substantial uptick in purchasing activity, with the total number of shopping trips nearly doubling in 2023 compared to 2022.
FMCG sector to see subdued growth till September quarter of 2024, says Kantar report

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer goods) products, according to Kantar Worldpanel's FMCG pulse report.
FMCG sector to see subdued growth till Sept quarter on demand slowdown, says study

The report attributed this subdued growth to several factors, including a worldwide economic slowdown, minimal influence from the forthcoming general elections, and enduring repercussions of unforeseen weather patterns on the agricultural industry.
Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India's most purposeful brands: report

Kantar conducted an analysis of 418 brands across 30 categories and found that in India especially, perceptions of a brand’s purpose, its ability to ‘make people’s lives better’, is crucial to establishing a meaningful quotient.

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Kantar Report

Southern India leads post-Covid FMCG sales surge, Kantar report reveals

FMCG sector to see subdued growth till September quarter of 2024, says Kantar report

FMCG sector to see subdued growth till Sept quarter on demand slowdown, says study

Storyboard18 | Amazon, Asian Paints and Tata Tea emerge as India's most purposeful brands: report