The company also aims 150 cases of single malt and 2.3 crore cases of all other brands together by the end of the financial year 2025, the report added
New series: We speak to the people who have been instrumental in driving the single-malt boom in India, to find out more about the new Indian whisky drinker and the burgeoning craft spirit space.
USL is looking to sell its mass market drinks brands as it looks to move to a bouquet of premium brands. John Distilleries, the maker of top selling Popular segment whiskey ‘Original Choice’ and premium brand ‘Paul John Single Malt’ whiskey, and global private equity giants KKR and TPG Capital in hot pursuit of brands such as Bagpiper whiskey and White Mischief vodka.