Brands like Tesla and Bisleri are hitting play as they see esports as a safe bet for big reach after clarity from Online Gaming Act. With more advertisers logging in, ad spends are expected to see double-digit growth, potentially making the online gaming bigger than ever.
Nazara Tech's esports subsidiary Nodwin Gaming has sought to expand its offerings in India and international markets through a series of acquisitions and investments over the past few years.
Online gaming in India is slated to become an INR 290 billion industry with 657 million users by the year 2025.