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    • Is IPL losing its premium tag?

      On Storyboard: Countdown to IPL 6 begins, but are brands buying, magazines still not sold on the revamped IRS, GroupM's Dominic Proctor remains bullish about India and Why Mahindra's new 'Ask' movement caught our eye.

    • Variety of flavours line up on Storyboard

      Here's a slice of what's lined up on CNBC-TV18's show Storyboard: branded apparel makers react negatively to the Union budget, Maruti Suzuki finds the luxury market a tough ride - just 25 Kizashis booked in the first month and Mindshare's Dominic Proctor on he media landscape.

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