After the spectacular rise of Dolo 650’s sales offline and memes online, Crocin 650 released ads to get in on the action. But are ads a match for memes?
The annual sales of the medicine moved to 9.4 crore strips – with 15 tablets in one strip – or 141 crore tablets. It spiked further to 14.5 crore strips – twice the sales in 2019 – or 217 crore tablets by November 2021.
Now with more and more people opting for self medication and buying medicines on the net without proper checks, is forcing drug majors worldwide to invest heavily in combating counterfeit.
CNBC-TV18's Archana Shukla reports that the pharma industry is divided on whether the DCGI order is part of the government's drive to push generics and phase-out brand names.