Commercials

Digital is vital for creating awareness but for long term sustainable branding, television is still the primary medium to choose for companies

Marketing Musings: What is the secret sauce of international brands in F&B and hospitality businesses?

Every consumer touch point is thought through from the point of view of experience. All this is reduced to standard operating processes - with almost military precision. All this is executed through rigorous training that ensures consistent delivery time after time

Marketing Musings: Will the iconic Cola Wars return in new avatars?

As people look for healthier alternatives, colas and fizzy drinks as a category are nearing the last leg of their life cycle. Can the Cola companies reinvent themselves? 

Sachin Tendulkar at 50: Half-century of TV commercials’ mischievous gully cricketer

Sachin Tendulkar was not merely an Indian superstar but India’s first global sporting icon of the satellite television era.

Storyboard: Royal Enfield success story

Storyboard Editor Anant Rangaswami spoke to Rudratej Singh, President, Royal Enfield about how does Royal Enfield manage to maintain share of voice in spite of being a zero GRP brand. Also watch bunch of delightful commercials that have left us charmed this festive season.

Piyush Pandey: How NDA's 2-yr performance 'anthem' came together

The song outlining achievements of the government over the last 2 years is not just a commercial with a shelf life, says adman Piyush Pandey, the man behind the campaign,

Here's a look at the best ads of 2013

Advertising may not be the only tool to market brands but it is definitely the one that people easily connect to.

Dhoni tops Forbes highest earning cricketer list

Mahendra Singh Dhoni topped the list of the world's highest earning cricketers compiled by Forbes magazine, followed by Sachin Tendulkar, as six Indians made it to the list's top-10.

Samsung roped in Apple iPhone ad model for its own ad

Friends-turned-foes, Samsung and Apple have been battling it out for a while now over a set of patents, which ...

Junk food still star in TV ads seen by children: Study

Children in the United States are seeing fewer sugary, fatty foods advertised on TV, but unhealthy fare still accounts for most of the food ads they see -- and fast food commercials were more numerous in 2009 than six years before, a study said.