"Burnt Hair" is sold out: In a post, Elon Musk had said that The Boring Company would launch a scent for men that will help them “stand out in a crowd.”
Guests boarded Musk's Tesla Model S and rode along Los Angeles-area surface streets about a mile away to what's known as O'Leary Station.
Musk's aptly named underground transit venture the Boring Company gave up on its development of a 2.7-mile (4.4-km) tunnel in West L.A. to settle litigation brought by community groups opposed to the project, the two sides said in a joint statement on Wednesday.
The company, with the objective of improving their tunnel technology, has been undertaking a lot of R&D for the transportation system that they will use inside those tunnels.