According to B Thiagarajan, it is not as simple as an explosion in demand for cooling products brought on by the unprecedented spell of high temperatures.
The facility to produce deep freezers and water coolers, was fully equipped with the latest advanced manufacturing systems and imbibes global best practices in its operations, Managing Director B Thiagarajan said.
B Thiagarajan also mentioned that the company had taken 2-3 percent price hikes in April across products.
Ahead of the summer season, B Thiagarajan, MD of Blue Star, told CNBC-TV18 that the company will not hike prices till April. He added that demand for cooling products has been good and they are confident of growing faster than the market
India needs to be innovative, have scale and sustainable goals in order to be globally successful, says B Thiagarajan
B Thiagarajan, joint MD of Bluestar expects market growth of around 20 percent and company’s air-conditioning segment to grow by 35 percent in FY17.
Commercial refrigeration major Blue Star today demanded the five star energy efficient and inverter air conditioners be put in the 18 percent tax bracket under the upcoming GST regime.
Competition is healthy for any business because it brings in pricing efficiency and product quality into the market, says B Thiagarajan, Joint MD, Blue Star commenting on the acquisition of Lloyd Electric by Havells India.
Not at all worried about the demonetisation impact and believes the industry has the potential to grow by 15% in the calendar-year 2017, said B Thiagarajan, Joint MD, Blue Star.
With demand and consumption coming to a standstill due to demonetisation, secondary sales have come down drastically for Blue Star which saw a drop in sales in the first two weeks on the back of consumer nervousness, says B Thiagarajan, JMD of the company.
B Thiagarajan, Joint MD of Blue Star says that online sales have been subdued this year in comparison to last year as the e-retailers are focusing more on other products like LCD TVs and small appliances. He is optimistic that 30 percent of demand will be fulfilled by online sales by 2020.
Air-conditioner maker Blue Star is looking at a 30 per cent growth this festive season on the back of good monsoon and hike in salaries and pensions of the central government employees following implementation of the Seventh Pay Commission recommendations.
B Thiagarajan, Joint MD of Blue Star, expects the market to grow by at least 20 percent during the upcoming festive season, that is October to December period.
Blue Star has already increased market share in room air conditioner business and commercial refrigeration products like water coolers and deep freezers, says Joint MD B Thiagarajan.
Rakesh Biyani, Director, Future Group, says with substantial cash in hands of the consumer the demand for white goods is sure to go up.
"Blue Star as a brand continues to be a strong player in the corporate and commercial segment which comprises 25 percent of the overall market size," company's Joint Managing Director B Thiagarajan told reporters here today.
The only challenge for Blue Star will be the rising marketing costs, where despite a 30 percent increase in the ad spends, the company's media exposure will remain more or less the same, says B Thiagarajan, Joint MD of the company.
"It is in the interest of the government to exempt tax because with more people buying inverter and 5 star ACs, power requirement will go down and so will pollution," Blue Star Executive Director B Thiagarajan told reporters here.
The company, which did a select-market launch of its air coolers in North India, plans to expand the portfolio by April-May.
B Thiagarajan, ED of Blue Star says the company's growth target for 2016 is 25 percent.
"The company intends to continue its aggressive thrust in the room air conditioners market and aims to gain a market share of 12 per cent in financial year 2016-17 in terms of value," Blue Star Executive Director and President (AC&R Products Business), B Thiagarajan, told reporters here.
B Thiagarajan ED, Blue Star says the company is seeing ample demand even in the deep freezers segment and implementation of Goods and Service Tax (GST) will further boost its growth.
VRF air-conditioning system market in the country is expected to clock a compounded annual growth rate of about 15 percent over the next few years, a senior executive of Blue Star has said.
Air-conditioner manufacturer Blue Star Ltd has undertaken an exercise to consolidate manufacturing operations for which research firm KPMG has been appointed, top company official said.
The consumer durables firm, however, did not elaborate on the quantum or timeframe of the investment.