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    • E-comm accounts for 50% of our growth: Mondelez International

      In this episode of Storyboard, B Bonin Bough, Chief Media & E-Commerce Officer, Mondelez International, shared his views with CNBC-TV18's Shibani Gharat about the significance of e-commerce to the organisation and the future of data, messaging and e-commerce, on the sidelines of Cannes Lions.

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