Indian spirits makers are using design to proclaim their made-in-India roots, convey their positioning and attract niche customers by speaking to the issues they care about.
Why Indian whisky maker Amrut is dedicating its first city-specific limited-edition whisky to Kolkata, the cost of Amrut Distilleries' 'City of Joy' single malt and where to buy one of the 1,800 bottles released in Kolkata.
In part, that’s due to the diaspora of often well-heeled Indians in the US—including those running acclaimed restaurants like Bungalow, Semma or Junoon, which gladly boost the visibility of Indian spirits or mix them into cocktails.
Amrut Distilleries MD on the business of Indian whiskeys, why he expects more premium whisky launches from India, and why you should not mix whisky and soda.
From a floral fruity whisky inspired by blue kurinji flowers to gin which had made-in-Kashmir bats steeped in it for weeks, four interesting tipples to update your home bar.
Rakshit Jagdale on the craft spirits segment, ageing of Indian single malts, a new single barrel rum made with 100 percent jaggery and what he'd do differently if he could turn back time.
A Goan hideaway; sky-dining in Bambolim; Aston Martin’s sporty SUV; Zegna’s reimagined Triple Stitch Sneaker; world’s first multi-barrel whisky; and DAG’s ‘Iconic’ exhibition in Mumbai.
From the very juniper-y Juniper Bomb to Amrut Distilleries' Nilgiris with betel leaf, these are some of the gins you should try. Plus, prices per bottle and where to find them.
Industry watchers say that if the new rum players can give consistent quality at a price point of Rs 1,000-1,700, then that could be a game-changer.