A policy, which allows FDI in e-commerce in partial terms, allowing multi brand operations but disallowing single brand e-retail is hobbling the growth of indigenous business. FDI in e-commerce will boost the growth of the sector dramatically and will benefit various stakeholders.
'What can be done indirectly, should as well be done directly' -- through that one statement the Department of Industrial Policy and Promotion has finally recognized the farcical limits imposed by FDI sectoral caps.