D2C brands say Zepto’s new feature undercuts discovery and fuels ad spend, at a time when quick commerce platforms are ramping up their advertising businesses to drive growth.
Disney Star, this season’s official media rights holder of the shortened, fast-paced form of cricket, was expecting to rake in as much as 180 billion rupees ($2.2 billion) in advertising from the sport, according to the Mint newspaper.
InMobi co-founder Naveen Tewari said that they have also witnessed a business slowdown due to the overall advertising market slowing down, but they don't intend to make any drastic changes in their strategy as yet.
With a reach of 122 million monthly active users globally, the company said on Wednesday it will sell ad space inside its ride-hailing and UberEats apps, along with in-vehicle digital ads, sponsored mails and storefront ads.
The remarkable rise of subscription digital media is part of a broader rush towards the reliable, direct-to-consumer economics that has charmed investors
UFO Moviez is going to concentrate on volume-led growth in advertisements and not price. Pricing is only picking up around 4-5 percent annually.
A strong growth in ad revenues, and helped by a boost to digitization in the southern states, could lead to Sun TV posting strong numbers in FY17, says the Sun Group's CFO SL Narayanan.
The company reported an ad revenue growth of 11.4 percent (YoY) on the back of increase in ad minutes from 15-18 minutes (YoY).
Jagran Prakashan aims revenue growth of about 13-14 percent for FY15.
A surge in advertising revenue is the reason the results came in so positively, says Girish Agarwal, direction, DB Corp.
Net sales of the company stood at Rs 422.03 crore in the April-June quarter, compared to Rs 352.31 crore during the same period of previous fiscal.
Yahoo's Internet advertising revenue crumbled further during the first three months of the year, renewing doubts about the company's turnaround efforts...
A big rise in the number of digital subscribers to the New York Times sent shares of the newspaper's parent company up as much as 8.5% in morning trading.
Twitter is set to triple its advertising revenue this year and could generate USD 250 million in ad revenue in 2012, according to an industry research firm's projection.