Pine Labs appoints Nitish Asthana as its new COO

Noida based digital payments major Pine Labs has appointed Nitish Asthana as its chief operating officer (COO) and president to drive the company’s technological innovations and expand acceptance across South East Asia.

He brings more than two decades of experience in senior executive roles across payments, fintech and finance to the table. Asthana was Managing Director, India and Sri Lanka First Data Corp, Fiserv, before Pine Labs.

“He is one of the classic successful executives, who is cut out for an entrepreneurial journey. At Pine Labs, we are on a mission to re-define merchant payments and commerce and Nitish’s diverse knowledge will play a pivotal role in accelerating innovation within the company,” said CEO B Amrish Rau.

Asthana was APAC head of First Data’s merchant payments business across nine countries. He was also a founding team member of the joint venture of Bharti AXA Life and Aviva.