The company will be using funds towards expanding digitisation of phase 3.

Hopeful of no more extension in digitisation deadline: WWIL

This step would disappoint broadcasters, but it would aid multisystem operators to gear up and put things in place, A Mohan, President-Legal at Essel Group told CNBC-TV18. "Taking the ground realities into account the extension is fine."

Digitisation finally here, Essel sees revenues up by 40-50%

In a major cheer for the cable and satellite television industry, the cabinet cleared an ordinance to amend and bring digitization into TV broadcast. Calling this revolutionizing move, Avnindra Mohan, President (Legal & Regulatory Affairs), Essel Group, says the entire revenue structure and the business model is likely to get a boost.

See huge growth as wireless broadband becomes a need: WWIL

Sudhir Agarwal CEO of Wire and Wireless India Ltd (WWIL) in an exclusive interview with CNBC-TV18's Udayan Mukherjee and Mitali Mukherjee says that the recommendations made by TRAI are likely to bring growth in broadband penetration and hence, “the change in the policy will help grow the sector.”