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Digitisation finally here, Essel sees revenues up by 40-50%

In a major cheer for the cable and satellite television industry, the cabinet cleared an ordinance to amend and bring digitization into TV broadcast. Calling this revolutionizing move, Avnindra Mohan, President (Legal & Regulatory Affairs), Essel Group, says the entire revenue structure and the business model is likely to get a boost.

first published: Oct 13, 2011 02:01 pm

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