Scammers use festivals and New Year excitement to blend in. If the message feels too dramatic, includes unknown contacts, or is forwarded many times, pause. Real greetings are personal and simple. Anything that looks like a copy paste forward, especially from strangers, deserves extra caution even before you read it fully. Check for links. If your New Year wish comes with a clickable URL, a download prompt, or a QR code, that’s already 90% suspicious. Normal wishes don’t need links to spread happiness. Scammers rely on curiosity. If you see a link, you’ve already spotted the first clue. Now move to clue two. Look for urgency words like “claim now,” “limited,” “offer ends tonight,” or “verify to receive gift.” These are emotional pressure tricks. A New Year greeting doesn’t expire. If the message pushes you to act fast, it’s playing with your emotions. That’s your second red flag, and the biggest scam signature of 2025. Spot spelling and tone issues. Messages pretending to be brands often have weird grammar, mismatched fonts, or lines that feel off. Also, Indian scams sometimes mix Hindi and English awkwardly to sound “official.” If the writing feels robotic or poorly written, it’s not festive innocence. It’s sloppy fraud. That’s clue three. Finally, check if it asks for anything personal, even indirectly. If a New Year message asks for OTP, bank details, UPI PIN, screenshots, or says you won a hamper, that’s not a celebration. That’s a trap wearing a party hat. You spotted it in under 5 seconds. Close the chat, block the sender, move on.