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    HomeNewsOpinionWhen will FMCG companies turn investor favourites again?

    When will FMCG companies turn investor favourites again?

    Eight-year financial data gives an idea of what may lead to FMCG firms’ profits returning to healthier growth levels

    Ravi Ananthanarayanan
    February 20, 2024 / 12:43 IST
    FMCG firms use advertising costs as a lever and when material costs have risen, advertising costs decline
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