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    HomeNewsOpinionMarketing Musings: How should marketers distribute their advertising rupees between sports and politics?

    Marketing Musings: How should marketers distribute their advertising rupees between sports and politics?

    The great Indian sport of cricket and elections are playing side by side in the next few months, competing for the advertising rupee

    Sandip Ghose
    April 02, 2024 / 09:58 IST
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