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    HomeNewsOpinionMarketing Musings: Differences between Gens X, Millennial and Z mean a unidimensional marketing strategy won’t work

    Marketing Musings: Differences between Gens X, Millennial and Z mean a unidimensional marketing strategy won’t work

    Digital may have bridged some inter-generational differences and AI can make it easier to do so, but technology alone is not the solution

    Sandip Ghose
    March 06, 2024 / 10:21 IST
    The consumer who could earlier be seen only in big stores in large cities can now also be found in the villages thanks to e-Commerce and smartphones.
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