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    HomeNewsOpinionBuilding soft power: How TCS, Infosys are investing big bucks in their brands

    Building soft power: How TCS, Infosys are investing big bucks in their brands

    TCS sponsors prestigious marathons while Infosys stepped up branding activity in tennis events

    R. Sree Ram
    June 23, 2025 / 09:13 IST
    TCS sponsors 14 major running events worldwide
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