Prayagraj hotels prepare for massive Maha Kumbh footfall, room tariffs shoot up

As the Maha Kumbh approaches, Prayagraj’s hotels are optimistic about a successful season.

Prayagraj, the sacred city preparing to host the Maha Kumbh starting January 13, is abuzz with activity to accommodate over 40 crore devotees. While the city’s hotels are gearing up to welcome pilgrims, visitors will need to brace themselves for increased tariffs.

“The hotels in Prayagraj are ready to welcome pilgrims, but they will have to pay more,” said Harjinder Singh, President of the Hotel Association and owner of Milan Palace Hotel, during a conversation with Money Control. “While we are witnessing a steady flow of booking inquiries, many have yet to convert into confirmed reservations. That said, we expect all hotel rooms to be fully booked before the Kumbh begins,” he added.

Dharamshalas, traditionally the first choice for many pilgrims, are already fully booked. Government-provided tent accommodations and lodging facilities offered by akharas are other popular options. However, Prayagraj’s hotels are taking measures to remain competitive.

Lessons from 2019 Kumbh

“During the 2019 Kumbh, unchecked tariff hikes caused significant business losses,” Singh admitted. “Many pilgrims opted for Varanasi, where hotels offered more reasonable rates along with transportation to the Sangam. This year, we are adopting a structured pricing policy. Maximum room rates will be capped at ₹20,000, while budget accommodations will start at ₹3,000.”

Not all hoteliers are convinced by strict price capping. Arun Mittal, a hotel owner, remarked, “Price control is dictated by demand and supply. If the government follows dynamic pricing systems in sectors like aviation, why shouldn’t we apply the same logic?”

Ashish Mishra, an employee at Ambar Hotel, provided additional insights. “We have increased tariffs by 20% to 30% this year. Premium locations or hotels with superior facilities might charge slightly more,” he said. “Our goal is to balance demand while ensuring pilgrims find value for money.”

Hotels are also striving to improve their services to retain trust. “We’re committed to providing an affordable yet comfortable experience for pilgrims,” Singh noted. “Our intention is not to exploit devotees but to offer them quality stays at fair prices.”

Enhanced services and international appeal

Hoteliers are focusing on enriching the visitor experience, especially for international tourists. “Many foreign guests struggle with transportation and logistics,” Singh explained. “This year, we’re introducing airport pickups, guided cultural tours, and dedicated vehicles to take them to significant Kumbh venues.”

The improved connectivity to Prayagraj is also expected to attract more visitors. “In 2019, Varanasi had the edge in air and road connectivity. This year, Prayagraj’s upgraded airport and additional flights are a game-changer,” Singh observed.

Ashok Tiwari, a manager at a mid-sized hotel, echoed this optimism. “Prayagraj has over 250 hotels, including 133 large establishments, all geared up to provide exceptional service. We aim to make this Maha Kumbh a memorable experience for every visitor,” he said.

Homestay scheme for pilgrims

The Prayagraj Development Authority (PDA) is addressing the accommodation crunch with an innovative Homestay Scheme. Through a partnership with service provider Gaon Dekho, local property owners can rent out their homes to visitors, offering a more personalized and affordable lodging experience.

“This collaboration officially designates www.kumbhstays.com as the go-to platform for bookings,” said Padmabhushan Singh, nodal officer for the Kumbh Stay Scheme. “It’s a win-win—pilgrims get safe and enriching stays, while locals benefit economically.”

Shubhojit Sarkar, involved in the project, added, “This scheme not only addresses the demand for accommodations but also allows visitors to immerse themselves in the local culture and hospitality.”

Looking ahead

As the Maha Kumbh approaches, Prayagraj’s hotels are optimistic about a successful season. “The spiritual and cultural magnetism of the Kumbh has sparked immense interest, both domestically and internationally,” Singh said. “We are focused on creating a seamless and enriching experience for all visitors.”

In an effort to bring back trust and provide value, hoteliers are leaving no stone unturned. “Our mission is to showcase the grandeur of the Maha Kumbh while ensuring that every guest leaves with cherished memories of Prayagraj,” Tiwari concluded.