shaze.in Expands Into the eCommerce Arena with Several New Upmarket Products

Business Wire India
With a view to further expanding into the global eCommerce space with its distinctive brand of fashion, home décor and lifestyle products, shaze.in, the eCommerce company, has added several new categories to its product line on its Internet store. In addition to sterling silver, jewelry, leather and a comprehensive line-up of women’s accessories, the company’s latest brand showcase now includes fragrance, eyewear, baby and a wide array of premium quality gifting and home décor products under the shaze brand name. The upmarket eCommerce shopping portal now also features scarves, chess sets, watches, gift boxes, decorative candles and photo frames sourced from manufacturers around the world.
 
“At shaze.in, we constantly strive to deliver to our customers an enriched blend of quality and exclusivity, all under the shaze brand,” says Samrat Zaveri, Managing Director of shaze.in. “Although lifestyle brands are not only in vogue but extremely popular today, it is our endeavor at shaze.in to deliver a one-of-a-kind brand experience to our customers where the possibility of their meeting someone else with the exact same product they have originally purchased from shaze.in is next to none,” he adds.
 
Super Branding the Brand
 
shaze.in builds brand recognition and equity by providing its customers unqualified access to world-class products sourced by a discerning in-house buying team which includes professionals from the world’s best fashion and design schools. Products are sourced in limited quantities to sustain brand exclusivity and uniqueness thus making it possible for its customer communities to enjoy a brand experience that is combined not only with quality but also with a perception of value. The company, which also maintains a brick-and-mortar presence through its eight showrooms in Mumbai as well as showrooms in Pune, Aurangabad, Hyderabad, and Kochi, constantly monitors the customer pulse by tracking the latest glamour and fashion trends and introducing new products with an aggressive go-to-market strategy.
 
Active Outreach
 
shaze.in has, over the years, built bridges with its customer communities by both organizing and promoting events that brings it closer to its patrons. Recently, the company launched the “Join The Labellion” campaign during which several events were organized at its stores and special incentive programs were featured on its eCommerce portal. The company also partners with affinity groups such as customers of ICICI Bank and Yes Bank and provides them incentive-based opportunities to become first-time shaze.in customers by sampling its signature products. The company also publishes a newsletter through its website with a view to reaching out to its target audience and engaging them with helpful information, product overviews and incentive programs.
 
Seamless eCommerce
 
shaze.in provides its online shoppers with a one-touch ordering experience featuring an ergonomically designed payment gateway that accepts all major credit and debit cards. All products come with free shipping and Cash on Delivery options with a dedicated customer service team waiting in the wings to provide support. The company also welcomes franchise inquiries from India and abroad and provides 360 degree support to its partners and affiliates.
 
About the Company
 
Shaze Luxury Retail Pvt. Ltd. owns and operates www.shaze.in, a premium products eCommerce portal which features a full range of fashion, home décor and lifestyle products crafted by highly talented artists and designers from around the world. The company also operates eight showrooms in Mumbai and locations in Pune, Aurangabad, Hyderabad and Kochi. shaze.in plans to experience accelerated growth both in the online as well as offline space through franchises, channel partnerships and affiliate marketing alliances.