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In 2009, Srikumar Misra quit his lucrative job in London to return home and start an ethical sourcing model with Milk Mantra. "Growing up, I often interacted with farmers and their children at my grandparent's farm. These children would grow up and work to support their families and would never get a chance to come out of generational poverty. This foundational memory stayed with me as I started Milk Mantra," reminisces Misra.
With ethical sourcing from small farmers at its core, Milk Mantra is a new-age tech-enabled platform powering the Indian dairy and agricultural sector. It connects over 68,000 farmers to over 300,000 households daily. The organisation not only ensures that farmers get the right price each time but also empowers them by extending a wide variety of extension services aimed at achieving quality milk production.
Milk Mantra, with its brand Milky Moo, has created livelihood at scale with sustained ability to provide regular and sustainable income in the hands of farmers who live in abject poverty. The company's impact is noticeable in its commercial viability with revenues scaling from $2 million in 2013 to $30 million in 2020.