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We want to transform India's food value chain: Srikumar Misra of Milk Mantra

The Face of Vibrant Bharat, Mr Misra has been on a mission to fix the trust deficit between consumers and the food produced in the dairy sector

March 15, 2021 / 09:30 PM IST

Note to Readers: Moneycontrol, India’s leading financial news digital platform and CommsCredible, an integrated communications consultancy, have come together to partner with Grant Thornton Bharat, one of the largest fully integrated Assurance, Tax & Advisory firms in India, to launch Faces of Vibrant Bharat (FoVB), an initiative that tells stories of organisations making an impact on India's social fabric with their work at the grassroot level.

In 2009, Srikumar Misra quit his lucrative job in London to return home and start an ethical sourcing model with Milk Mantra. "Growing up, I often interacted with farmers and their children at my grandparent's farm. These children would grow up and work to support their families and would never get a chance to come out of generational poverty. This foundational memory stayed with me as I started Milk Mantra," reminisces Misra.

With ethical sourcing from small farmers at its core, Milk Mantra is a new-age tech-enabled platform powering the Indian dairy and agricultural sector. It connects over 68,000 farmers to over 300,000 households daily. The organisation not only ensures that farmers get the right price each time but also empowers them by extending a wide variety of extension services aimed at achieving quality milk production.

Milk Mantra, with its brand Milky Moo, has created livelihood at scale with sustained ability to provide regular and sustainable income in the hands of farmers who live in abject poverty. The company's impact is noticeable in its commercial viability with revenues scaling from $2 million in 2013 to $30 million in 2020.