Firstcall research report on Godrej Consumer ProductsGodrej Consumer Products Limited is the largest home-grown home and personal care company in India. It is constantly innovating to delight their consumers with more exciting, superior quality products at affordable prices. It has bold ambitions and is becoming more agile and future ready. GCPL rank number 1 in hair colour, household insecticides and liquid detergents and number 2 in soaps. In India, GCPL brands - Good knight, Cinthol, Godrej Expert, Godrej No. 1 - and GCPL is now on way to becoming an emerging markets FMCG leader. In line with 3X3 approach to international expansion, GCPL building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). In 2010, it acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. With the acquisition of Rapidol and Kinky in South Africa, and the Darling Group, a leading pan-Africa hair care company, it has a strong presence in the fast growing African hair care market. GCPL acquired the Issue and Argencos groups in Argentina, leaders in hair colour, in 2010, and expanded company’s footprint to Chile through the acquisition in Cosmetica Nacional. The company’s UK business acquired in 2005 has a play in hair and personal care. It also operates in the Middle East and has a strong presence across SAARC countries.We recommend ‘BUY’ in this particular scrip with a target price of Rs.1420.00 for Medium to Long term investment.
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