There has been a big debate around the quick commerce or instant delivery business model over the last few months. The jury is divided on whether one really needs vegetables or staples such as rice, wheat, and pulses delivered in 10 minutes in India, where mom-and-pop shops can be found on every corner.
The model has also come in for scathing criticism for putting customers first and delivery partners last, especially over safety, as riders are under pressure to zip through treacherous roads to make deliveries in minutes.
However, Founder Albinder Dhindsa is unfazed. He believes 10-minute deliveries are not just possible, they are also a must in today’s fast-paced life so that people have time for more important things. Grofers, in which Zomato has a strategic stake, competes with Swiggy’s Instamart, BigBasket, Dunzo and upstart Zepto.