Swiggy's Anuj Rathi joins Jupiter as chief product and marketing officer

Anuj Rathi

Long time Swiggy executive Anuj Rathi has joined fintech firm Jupiter as chief product and marketing officer. Rathi is expected to work closely with founder Jitendra Gupta and will lead product, design, growth and marketing at the neo-banking firm.

Jupiter works closely with its customers to build a curated personal finance experience from account opening, analysing consumption and saving patterns, card services, FDs and investment strategies among other things. At the back end, these services are powered by private sector lender Federal Bank as neobanks are not recognised by the regulator , Reserve Bank of India.

Rathi, an IIT Kanpur alumnus, has more than 18 years of experience in the industry and has worked in e-commerce firms including Swiggy and Flipkart apart from stints with large corporations like Walmart. At Swiggy, Rathi had led product, marketing, growth, financial services, partnerships and was instrumental in launching industry-first offerings like Swiggy One, Instamart and Gourmet among others.

Moneycontrol had reported this development early this month.

"Having someone of Anuj Rathi’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth," said Jupiter founder Gupta in a statement.

Rathi said that at Jupiter, he will get the opportunity to improve customers’ relationship with money and financial aspirations.

Meanwhile, Swiggy had seen a a string of senior-level exits. In May, Ashish Lingamneni, vice president (VP), head, brand and product marketing, and Nishad Kenkre, VP, head, revenue and growth, Instamart, had left the company.

In April, CTO Dale Vaz had also resigned to start his own wealth tech company. Vaz has secured $7-10 million from Accel and Elevation Capital for his new venture, as reported by Moneycontrol.