Intex Technologies, a mobile handset and consumer electronics company, said it has invested in Rooter, a sports engagement platform, thus marking its foray in start up funding.
"Intex Technologies...is now entering into funding innovative start-ups with the first being Rooter - the world’s first digital platform that connects, engages and helps sports audiences to interact with each other on a real-time basis during an event," an Intex Technologies statement said.
Commenting on the investment, Keshav Bansal, Director, Intex Technologies said, "As sports is an extremely emotion-driven phenomenon and the sports fan engagement platform is a completely uncharted territory, Rooter has limitless scope for growth...By funding start-up ventures like Rooter, we want to take brand Intex to the next level where it connects with the global audience.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.