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Indian real estate sector becomes more attractive

Real Estate landscape in India is poised for change since the sector which was considered unorganized and plagued with challenges is now seeing a breath of fresh air with the entry of big corporates into the market

July 27, 2015 / 12:52 PM IST

Changing landscape of Indian Real Estate

Real Estate landscape in India is poised for change since the sector which was considered unorganized and plagued with challenges is now seeing a breath of fresh air with the entry of big corporates into the market. The presence of established corporate names is ameliorating the situation with branded names like Tatas ushering in best practices and helping to professionalize the industry. These brands also help consumers to negotiate deals at a better price compared to other unorganized players increasing their competitive edge and help bring in trust which is of paramount momentum. The presence of conglomerates is helping buyers to know about the key information about the builders’ track record, quality of completed projects and overall customer satisfaction.


Tata Housing- a Developer whom you can trust


One of the most trusted Brands ‘Tata Housing’ has always been associated with the growing real estate market in India. The company is recognized for its quality construction, ethical and transparent business practices. The company remains dedicated to adopting sustainable environment friendly features like excellent indoor air quality & day lighting, better health & wellbeing of the occupants, more efficient homes in terms of power and water savings.


Reaching Out to Consumers


As a comprehensive real estate developer, Tata Housing caters to all consumer segments from value housing to luxury. Understanding the consumer needs and to help in ease of buying property in India, Tata Housing pioneered the concept of online home buying by selling houses online through the ‘Great Online Shopping Festival’ in December 2013 and soon after that it launched its flagship online property ‘National Home Buying Day’. Integrating with this, the company also launched first-of-its-kind online property exhibition in line with the efforts to improve the consumer experience in the virtual space.
 
To complete the cycle, the company launched an integrated payment gateway to allow customers to make their entire home purchase online. This has received an overwhelming response and till date the company sold 1500 units online translating into over a million sq. ft. Very recently the company has listed all of its projects online, which is a far more convenient medium for NRIs looking to invest in property in India. The consumer also has an option to go through virtual property tours on YouTube page and the website.


A right time to buy Tata Housing property

In order to cater to NRIs directly, the company has recently inaugurated an office in Dubai who constitutes more than 30 per cent of the population in UAE. The company has announced a limited period offer “Happy Returns” to celebrate the opening of its international office for NRIs. Under the scheme, the customer will get 72, 000 – 10, 00,000 Jet Privilege Miles on the purchase of a home across the Tata Housing projects in India. This offer is applicable to any customer living outside of India with a valid non-resident Indian status including Indian passport holders, those having valid work permits outside India and green card holders.
first published: Jul 27, 2015 11:56 am

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