McDonald's becomes French soccer league title sponsor for next 3 seasons

The sports outlet said the food delivery service Uber Eats currently pays about 16 million euros ($17.5 million) per season.

McDonald’s will become the title sponsor of the French league from July for the next three seasons, the league said on Thursday. The fast-food chain is succeeding Uber Eats as the title sponsor of Ligue 1. Financial details of the deal were not disclosed.

According to L’Equipe newspaper, which did not specify its sources, McDonald’s will pay 30 million euros per season ($33 million). The sports outlet said the food delivery service Uber Eats currently pays about 16 million euros ($17.5 million) per season. This partnership marks the coming together of two major institutions that are deeply rooted in the daily lives and collective imagination of the French people, the French league said.

Through its national network of 1,560 restaurants, McDonald’s will enable Ligue 1 to get even closer to its fans across the country.