Leading automotive player Eicher Motors' Royal Enfield has begun operations in Bangladesh with a flagship showroom in Dhaka along with a manufacturing unit, launching a range of 350cc motorcycles in the country to cater to an increasing demand.
The Bangladesh foray is in partnership with IFAD Motors, and bookings for the motorcycles start from October 21.
"Our vision is to expand the middleweight motorcycle segment globally, and our entry into Bangladesh marks another important milestone in this journey," Royal Enfield's Chief Commercial Officer, Yadvinder Singh Guleria said. Royal Enfield has expanded into the Americas, Europe and the Asia Pacific regions, and had started a CKD operation in Nepal last year.
COO Yadvinder Singh Guleria said he is confident that Bangladesh has a potential of growth in the leisure motorcycling segment. "Through localized production and assembly, we aim & commit to elevate the customer experience, improve accessibility and expand the motorcycling way of life with the Bangladesh riding community."
The Royal Enfield's Bangladesh manufacturing facility the sixth assembly unit outside India, after Nepal, Brazil, Thailand, Colombia, and Argentina. Eicher Motors said the Bangladesh auto industry is the one of the largest in South Asia, and the local unit will have an assembly capacity of over 30,000 units per year to cater to the growing demand.
Local partners IFAD Motors said they will expand the dealer network across Bangladesh over coming years to attract new buyers.
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