Cinema chain PVR is facing a severe cash crunch and may likely run into "problems" without government assistance if the lockdown is not lifted in the next three months, said its chairman and managing director Ajay Bijli.
“It’s more about liquidity management than profitability. It’s difficult. The revenues are zero. I think the idea is only to be able to see through it, that it doesn’t go beyond 2-3 months because after that liquidity can become a problem as well," he said.
Anticipating that it may take some time for people to return to theatres, PVR's Ajay Bijli told CNBC that the company may be forced to lay off people without a bailout from the government.
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