Paytm deploys 800 card machines in agri markets of Madhya Pradesh, plans another 1300 in two years

Digital payment transactions in India have grown from 220 crore in FY14 to 18,592 crore in FY24. In value terms, it has reached Rs 3,658 lakh crore, and expected to touch Rs 4,000 lakh crore by FY26.

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26 Aug, 2025 12:21

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One 97 Communications has deployed 800 Paytm card machines across 42 Krishi Mandi in Madhya Pradesh, and aims to ramp up with additional 1300 units across various agri markets over the next two years.

This digitisation of payments in agricultural market will mean traders and farmers at the Krishi Mandis can save time on the processing of sales, Paytm said.

"This initiative not only saves significant time but also enhances operational efficiency. The feedback has been overwhelmingly positive," OP Khede, Secretary, APMC in Madhya Pradesh said.

Shares of Paytm were marginally higher in early trade on October 3.

Paytm said it is keen to ramp up this rollout to other parts of the country. "We look forward to extending this initiative to more Mandis across the country in the coming years," the statement added.

This is the first time that the Krishi Mandi app in Madhya Pradesh has been integrated with Paytm EDC devices, or card machines. Paytm claims the step will digitize the sales process, cut costs, and shortening transaction times, benefitting farmers, traders.

The card machines also serve the purpose of digitising transactions, Paytm said, including creation of printed gate receipts and purchase orders. "This comprehensive approach ensures that farmers and traders maintain both digital and physical records of their transactions."

Digital payment transactions in India have grown from 220 crore in FY14 to 18,592 crore in FY24. In value terms, it has reached Rs 3,658 lakh crore, and expected to touch Rs 4,000 lakh crore by FY26. The latest development can be seen in light of Paytm's ambition to deepen penetration of mobile payments in the unorganised sector, where the company sees 'ample scope'.

Paytm has said in the past that it sees non-cash payments still 'under-penetrated in India', compared to other countries. "The value of card transactions (credit + debit card) remains at 8% of GDP in FY24. Including mobile payments such as UPI (P2M only), this ratio is 25% and expected to grow multifold in the coming years," Paytm has said.

Paytm's relies on its large ecosystem to distribute high margin financial services such as credit, wealth management and insurance to its consumers and merchants.