Jubilant FoodWorks brings iconic Louisiana chicken brand 'Popeyes' to Delhi

The brand is set to further captivate the city, with plans to inaugurate additional stores in strategic locations, including Pacific Mall, Jasola, Pacific Mall Faridabad, and DLF Epitome, Gurgaon, all while championing sustainability with a zero-emission delivery fleet.

Serving a tasty treat to customers, food service behemoth Jubilant FoodWorks Limited (JFL) announced the grand opening of Popeyes, the iconic Louisiana Chicken brand, at Chandni Chowk in Delhi on February 21.

This marks the much-anticipated debut of the iconic Louisiana-style chicken giant in the national capital region at the Omaxe Chowk mall.

Popeyes, renowned globally for its bold, Louisiana-styled fried chicken and
the globally famous Chicken Sandwich, which took the internet by storm in August 2019 in the USA, is now all set to enamour the taste buds of Delhi’s chicken aficionados.

Available worldwide and in southern India, Popeyes will now serve its legendary fried chicken, known for its crispy texture and unique blend of spices, to the national capital.

The lip-smacking items on the menu

Apart from its Chicken Sandwich and iconic Hot & Messy Range, the menu will also feature the Cajun flavoured Chicken Tenders, Popcorn Chicken, Rice Bowls, Wraps, etc.

For vegetarian consumers, Popeyes has delectable options like Cajun Veg Burgers, Veg Wraps, Cajun Fries, and Onion Rings.

Sameer Khetarpal, CEO and MD of Jubilant FoodWorks Limited expressed his delight as the world-famous fried chicken brand, Popeyes, sets foot in the national capital consumer market.

"Since our launch in India two years ago, we have been humbled by the overwhelming response to the brand. We aspire to recreate the same fan following in Delhi that we have received in other cities by generating the same excitement and loyalty for Popeyes and its signature dishes. The unique, delicious, and wholesome Cajun flavours of Popeyes are certain to appeal to the Indian audience," he added.

The brand is set to further captivate the city, with plans to inaugurate additional stores in strategic locations, including Pacific Mall, Jasola, Pacific Mall Faridabad, and DLF Epitome, Gurgaon, all while championing sustainability with a zero-emission delivery fleet.

Gaurav Pande, Executive Vice President & Business Head of Popeyes, India, said that Popeyes stands out for its authentic Cajun flavour and a rich legacy dating back to 1972. "Globally, long queues of chicken-loving enthusiasts are witnessed outside each new store, and a similar reaction is being seen in India as well," he noted.

He further said that consumers in Delhi can now enjoy a variety of flavourful dishes like the world-famous Chicken Sandwich and newer innovations like the Hot & Messy range alongside vegetarian options. "The lip-smacking menu offerings will be backed by exceptional service, making for a memorable dining experience," he said.

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Rafael Odorizzi, President of Restaurant Brands International (RBI)'s Asia-Pacific region stated, "This first restaurant in Delhi will show guests our commitment and passion to serve only the best chicken. We can’t wait for guests at Popeyes to try the mouth-watering crunch of our juicy fried chicken."

Additionally, he expressed confidence that the brand's unique menu offerings catered to the local taste profiles will help build unforgettable memories that will make people fall in love with Popeyes over and over again.

JFL has a strong and extensive network of 1,928 Domino’s stores across 407 cities. The food service major also has exclusive rights to develop and operate Popeyes restaurants in India, Bangladesh, Nepal, and Bhutan, and Dunkin’ restaurants in India.

JFL, on January 31, reported a standalone net profit of Rs 65.8 crore for the December quarter, a decline of 18.2 percent from Rs 80.4 crore in the year-ago period.