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Hero Electric aims to raise fresh funds of $200-$300 million; looking to tap PE funds

Hero Electric counts the likes of Ola Electric, Hero MotoCorp-backed Ather Energy, Okinawa, Simple Energy, TVS Motors and Bajaj Auto as its peers. In October, the firm reported a multi-fold increase in sales of high-speed scooters at 6,366 units. It sold 314 units in the same month last year, with aggregate sales for the ongoing fiscal reaching 50,331 units until October.

December 04, 2021 / 07:42 PM IST
In June, Hero Electric raised around $30 million from Gulf Islamic Investments and existing investor OAKS Asset Management (formerly Alpha Capital).

In June, Hero Electric raised around $30 million from Gulf Islamic Investments and existing investor OAKS Asset Management (formerly Alpha Capital).

Six months after closing the first part of its Series B funding round, India’s largest electric two-wheeler maker Hero Electric is evaluating plans to raise fresh capital as demand soars in a booming EV market, multiple industry sources in the know told Moneycontrol.

“This time around, they are targeting a bigger amount and are exploring options to raise up to $200 million or anywhere between $200 million and $300 million. The proceeds will go towards capacity building, product development and marketing costs,” said one of the persons cited above.

This person said the plans are not imminent and it was unclear when the firm would hit the market again.

In June, Hero Electric raised around $30 million from Gulf Islamic Investments and existing investor OAKS Asset Management (formerly Alpha Capital). Back then, the firm had said the funding would be used to expand its production capacity, consolidate its position in the market, invest in new technologies and enhance its footprint across markets like India.

A second person also confirmed the firm’s fresh fundraising plans.

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“ESG is the focus track currently for several private equity funds and pension funds and Hero Electric will look to tap them for this new round. These are early days in the deal and preliminary discussions have begun with advisors,” a third person told Moneycontrol.

A fourth person familiar with the firms plans alluded to the fervour in the domestic EV space. “Players don’t want to take any risks and need big dollars to expand and fight competition. Call it the Ola effect,” he said.

Hero Electric counts the likes of Ola Electric, Hero MotoCorp- backed Ather Energy, Okinawa, Simple Energy, TVS Motors and Bajaj Auto as its peers.

In July, Ola Electric CEO Bhavish Aggarwal had announced that the Ola e-scooter had garnered 1 lakh bookings in just 24 hours of opening of pre-launch bookings, making it the 'most pre-booked scooter' in the world.

However, since then, the firm has missed delivery timelines citing global chip and electronics shortages. Later in October, it announced that it had raised $200 million in a funding round, taking its valuation to $3 billion. The $1-billion investment by TPG Rise & ADQ in the carved out EV business of Tata Motors in October has also stirred up the domestic electric mobility segment.

All the four individuals above spoke to Moneycontrol on the condition of anonymity.

In response to an email query from Moneycontrol, Naveen Munjal, MD, Hero Electric said, “Hero Electric had recently in the month of June, 2021 closed its first part of Series B funding to expand capacity and invest in newer technologies. The Indian EV industry is currently witnessing its best growth phase owing to conducive policies and rising fuel prices, thereby leading to a phenomenal growth in customer demand.”

Munjal added, “For any company to scale and meet market demand seeking investments are a continuous process. As a market leader and the No. 1 EV brand, Hero is committed to lead the EV transformation in the country and grow as the segment grows.”

The Hero Electric strategy

In an interview to Moneycontrol dated July 9, Munjal said the firm was looking to raise its annual production capacity to more than 1 million units over the next four years at two to three facilities across the country.

Hero Electric has also joined hands with EV startup Massive Mobility to set up 10,000 charging stations across the country in the next one year.

In October, the firm reported a multi-fold increase in sales of high-speed scooters at 6,366 units. It had sold 314 units in the same month last year, with aggregate sales for the ongoing fiscal reaching 50,331 units until October. According to its website, Hero Electric has nine variants in the e-scooter category with prices ( ex-showroom) ranging from Rs 46,240 to Rs 74,240.

On November 9, Moneycontrol was the first to report that TVS Motors Company, which had given the nod for the creation of a new arm to house its electric mobility business, was also evaluating the private equity route to raise funds for its EV business. Currently, iQube, launched in January 2020, is the only all-electric product in the market from TVS.

The government intends to have EV sales penetration of 30 percent for private cars , 70 percent for commercial vehicles and 80 percent for two and three wheelers by 2030.
Ashwin Mohan
first published: Dec 4, 2021 07:42 pm

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