Haldiram’s Promoters, JITO Incubation invest Rs 16 crore in Almonds Ai

Almonds Ai is a rising player in channel loyalty, rewards, and engagement solutions.

The promoters of India’s leading snacks brand, Haldiram’s, along with JITO Incubation and Innovation Foundation (JIIF), have invested Rs 16 crore in Almonds Ai, in a strategic move to harness AI-driven engagement solutions.

Almonds Ai is a rising player in channel loyalty, rewards, and engagement solutions and aims to disrupt how brands interact with their distribution networks.

Through its business model, Almonds Ai  aims at redefining how brands engage with their distribution networks through cutting-edge AI technology, enhancing engagement, education, and rewards for retailers, dealers, and influencers.

The funding round for Almond Ai saw participation from Venture Catalysts, Ever Grow Capital, Nine ALPS, and prominent industry leaders such as Hemant Jain (MD, KLJ Group & President, PHDCCI) and Nitin Jain (Co-founder, OfBusiness). Their involvement underscores the growing investor confidence in AI-driven business models.

The fresh capital infusion will be utilized to accelerate R&D initiatives, expand the team, and enhance product offerings, ensuring continuous innovation in the channel loyalty landscape.

“At Haldiram’s, we have always believed in investing in ideas that create real impact. Almonds Ai’s innovative approach to channel partner engagement is transforming the industry. We see immense potential in their platform as it aligns with our vision of delivering exceptional customer experiences,” said Manohar Lal Agarwal, Chairman & MD, Haldiram’s.

On the other hand, Sagar Gosalia, COO of JITO Incubation and Innovation Foundation, emphasized their commitment to supporting tech-driven businesses. “JITO-JIIF is committed to supporting businesses that leverage technology to bring transformative change. Almonds Ai is revolutionizing channel engagement with AI-powered solutions that drive efficiency and scalability. We believe this investment will help them expand their reach and create a lasting impact across industries,” Gosalia said.

With a strong presence in over 100 distribution-led organizations and a network of six million channel partners—including retailers, dealers, and professionals such as drivers, painters, and mechanics — Almonds Ai aims to establish itself as a leader in the channel loyalty sector.

“This funding marks a pivotal moment for Almonds Ai as we expand our AI-driven engagement solutions,” said Abhinav Jain and Apurv Modi, co-founders of Almonds Ai.