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    HomeNewsBusinessCorporate ActionSocial media engagement is a double-edged sword for CEOs

    Social media engagement is a double-edged sword for CEOs

    X (Twitter), though combative in its vibe, is easier for company chiefs to use and bridge information gaps with customers

    Sundeep Khanna
    October 18, 2024 / 17:49 IST
    Bhavish Aggarwal must be given credit for taking on the beast instead of hiding behind his public relations unit
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