World's oldest salon Truefitt & Hill sees ample opportunities in India

Spread across 11 cities, T&H has barber shops in Delhi, Pune, Hyderabad and Mumbai among others.

"There are six stores under construction which will take the total number of stores in India to 25," said Joanna Broughton, executive director, Truefitt & Hill global.

She also said, “The growth of the Indian market is simply dictated by demand and also because we are the only company in the country that provides this level of service and expertise of over two centuries of experience and two centuries of skills.”

According to a Nielsen 2017 report, 'confidence' and 'achieving a competitive edge over other males in their profession' are two key drivers which have led to a surge in the adoption of male grooming products.

A different study on India’s male grooming market says that the adoption of western culture, increased disposable income, elevated standard of living, and urbanization is contributing to the growth of this industry.

The report observed that Indian men shell out a significant part of their salaries as a disposable amount for their grooming sessions in spas and salons.

According to a 2017 Assocham report, men’s grooming market in India has grown more than 42 percent over the last five years

“If you look at the wellness space, it is growing 30-40 percent year-on-year. If you look at industry and store level growth, the latter varies between 8 to 15 percent. So this is a sunrise industry; it will grow at the same rate for the next 8-10 years,” said Ansari.

The company's signature services starts from Rs 1,800, which go up to Rs 2,200. Besides, hair cuts can go up to Rs 1,500.